McDonald’s reported that U.S. same-store sales rose 2.5% in the second quarter ending June 30, reaching their strongest pace since late 2023. The growth was largely fueled by the highly successful Minecraft Movie Meal promotion, which kicked off the quarter with strong momentum.
Globally, same-store sales increased 3.8%, with gains across all major markets. Overall system sales rose 6%, reflecting both same-store growth and expansion of new locations. Revenues climbed 5% to $6.8 billion, while net income advanced 11% to $2.3 billion, or $3.14 per share, surpassing Wall Street expectations.
The Minecraft Movie campaign, described as McDonald’s largest global promotion ever, featured a Happy Meal and a collectible-driven adult meal option centered on either a Big Mac or a 10-piece Chicken McNuggets. Demand was so strong that collectibles ran out by April. Data from Placer.ai confirmed a noticeable boost in restaurant traffic during the promotion.
Beyond the promotion, McDonald’s launched McCrispy Strips, a new chicken tenders product, while continuing to lean on its McValue Menu to attract price-conscious customers. Digital engagement also played a major role: the MyMcDonald’s Rewards loyalty program generated $33 billion in sales across 60 markets over the past year, including $9 billion in the latest quarter.
CEO Chris Kempczinski highlighted the company’s commitment to scaling digital solutions quickly to improve the experience for both customers and employees.
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