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FIFA launches its own blockchain for Web3 expansion

FIFA has officially launched its own blockchain infrastructure using Avalanche’s Subnet technology, concluding its previous partnership with Algorand.
Written by
Bullwaves
Published on
June 9, 2025

This strategic shift gives FIFA full autonomy over the development and integration of its Web3 products, including digital collectibles, games, and fan engagement platforms.

By leveraging an EVM-compatible chain, FIFA improves scalability and ensures seamless compatibility with Ethereum-based tools. This allows for broader wallet support—such as MetaMask—and lowers barriers for global user adoption. Developers can now more easily build decentralized applications and tap into wider DeFi and NFT ecosystems.

The ability to scale independently is a critical advantage, particularly during high-traffic events like the World Cup.

FIFA Collect has already transitioned to the new blockchain, offering users faster transactions and enhanced utility features, including NFT perks tied to real-world events. Additionally, FIFA is set to launch FIFA Rivals, an arcade-style mobile game debuting in June that will allow fans to trade in-game NFT cards on the Mythos chain.

This new blockchain empowers fans with interactive and tokenized experiences, turning spectators into active participants through digital ownership and real engagement.

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